Custom Wear Direct – Cookie Policy
Last updated: 14 October 2026
1. Introduction
This Cookie Policy explains how Custom Wear Direct (“we”, “us” or “our”) uses cookies and similar technologies on our website.
Our website is powered by YourWebShop. Cookies help our website function correctly, maintain secure sessions, remember certain preferences, manage shopping baskets and understand how visitors use our website.
This policy explains the types of cookies that may be used, their purposes and how you can manage your cookie preferences.
2. What Are Cookies?
Cookies are small text files stored on your computer, tablet or mobile device when you visit a website. They allow websites to recognise your device, maintain sessions and remember certain information about your visit.
Some cookies are essential for a website to operate properly, while others support analytics, advertising or the personalisation of services.
Cookies may be temporary and deleted when you close your browser, or they may remain on your device for a longer period.
3. The Cookies We Use
Our website provider has identified the following cookies and related technologies for use on the website. Their presence and functionality may depend on the website configuration and services enabled.
A. Essential Cookies: Website Functionality and Security
These cookies and related technologies support core website operations, account authentication, security and shopping basket functionality.
| Cookie name | Purpose |
|---|---|
.AspNet.ApplicationCookie |
Supports user authentication, including logging in and out. |
__RequestVerificationToken |
Helps protect forms against cross-site request forgery (CSRF) attacks by validating form submissions. |
.ASPXANONYMOUS |
Allows ASP.NET to identify and maintain anonymous user sessions. |
MachineKey |
A server-side configuration used for encryption, decryption and validation of authentication data and other ASP.NET information. This is a configuration rather than necessarily a browser cookie. |
CustomerSessionGUID |
Helps identify an existing customer session and maintain session information, including the customer identifier, last access date and expiry status. |
SERVERID |
Identifies the web server handling a visitor's request and supports session persistence when a load balancer is used. |
CartId |
Uses a unique identifier to associate a visitor with their shopping basket. |
Email |
May remember the email address entered by a customer when using the “Remember Me” option on the login screen. |
RememberMe |
Records whether a customer has selected the “Remember Me” option at login. |
These technologies help provide essential website services, protect customer accounts and support the ordering process. Where they are strictly necessary to provide a service requested by you or to operate the website securely, consent may not be required. Their precise classification depends on how they are implemented.
B. Consent and Preference Cookies
| Cookie name | Purpose |
|---|---|
CONSENT |
Associated with Google's consent-related functionality and may record information relating to consent preferences. |
Consent-related cookies help support the management of privacy preferences. The exact purpose and behaviour of this cookie should be confirmed against the Google services enabled on the website.
C. Analytics and Website Performance Cookies
These cookies and related technologies may help us understand website usage and monitor performance.
| Cookie name | Purpose |
|---|---|
_ga |
Associated with Google Analytics and used to distinguish visitors and support website usage reporting. |
_gid |
Associated with Google Analytics and used to distinguish visitors over a shorter period for analytics purposes. |
NewRelic |
Associated with website performance monitoring and helps identify technical issues and measure website performance. |
Analytics and performance technologies can help us understand how visitors interact with our website, identify areas for improvement and maintain a reliable shopping experience.
Where these technologies are not strictly necessary, they will only be used where the required consent has been obtained.
D. Advertising and Third-Party Cookies
| Cookie name | Purpose |
|---|---|
NID |
A Google cookie that may remember user preferences, such as language and search settings, and support other Google services. |
net |
Identified by our website provider as being used for Google-related advertising. Its exact function should be confirmed against the current website configuration. |
Third-party cookies may be used by external services to remember preferences, measure advertising performance or support relevant advertising, depending on the services enabled.
Where advertising cookies or similar technologies require consent, they will not be activated until the necessary consent has been provided.
4. How We Use Cookies
Depending on the technologies enabled on our website, we use cookies and similar technologies to:
-
Keep customer accounts secure and maintain login sessions.
-
Remember shopping baskets and support the checkout process.
-
Protect forms and website functions against certain security threats.
-
Remember selected preferences and login options.
-
Monitor website performance and identify technical problems.
-
Understand how visitors use our website and improve the customer experience.
-
Support third-party services, analytics and advertising where enabled and permitted.
We aim to use these technologies only for appropriate purposes and in accordance with applicable data protection and privacy requirements.
5. Your Cookie Choices and Consent
When you first visit our website, you may be presented with a cookie banner or preference tool that allows you to manage your choices.
Strictly necessary cookies can generally operate without consent where they meet the applicable legal exemption. Non-essential cookies, including many analytics and advertising cookies, require consent before they are stored on or accessed from your device.
Where consent is required, you can choose whether to accept or reject the relevant cookies. You should be able to change your preferences later through the cookie settings provided on our website, where available.
We will not treat continued browsing alone as valid consent to non-essential cookies.
6. How to Manage Cookies Through Your Browser
You can also manage or delete cookies through your internet browser settings.
Most browsers allow you to:
-
View cookies stored on your device.
-
Delete existing cookies.
-
Block some or all cookies.
-
Configure settings to notify you when cookies are being used.
Please note that blocking essential cookies may affect website functionality. You may experience problems logging in, maintaining your shopping basket or completing an order.
Changing your browser settings does not necessarily withdraw consent already recorded by our website, so please also use the website's cookie preference tool where available.
7. Third-Party Cookies
Some cookies and similar technologies may be provided by third parties, including Google, Google Analytics and New Relic.
These providers may process information in accordance with their own privacy and cookie policies. The information collected and the purposes of processing depend on which services are enabled and how they are configured.
We recommend reviewing the relevant third-party policies for further details about their practices.
We do not control all aspects of third-party technologies, but we aim to configure the website appropriately and meet our applicable privacy obligations.
8. Personal Information and Cookies
Some cookies or related technologies may be associated with information that can identify or distinguish a visitor, such as a customer identifier, session identifier or remembered email address.
Where information collected through cookies constitutes personal data, we handle it in accordance with applicable data protection legislation and our Privacy Policy.
For more information about the personal information we collect, how we use it, how long we retain it and your rights, please read our separate Privacy Policy.
9. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes to our website, service providers, cookie technologies or legal requirements.
Any updates will be published on this page with a revised “Last updated” date.
We recommend reviewing this page periodically to remain informed about how cookies are used on our website.
10. Contact Us
If you have any questions about this Cookie Policy or how cookies are used on the Custom Wear Direct website, please contact us:
Business name: Custom Wear Direct
Email: [Insert your business email address]
Business address: [Insert your business address]
Website: [Insert your website address]
We will endeavour to respond to your enquiry as promptly as reasonably possible.
Thank you for visiting Custom Wear Direct.