Custom Wear Direct – Privacy Policy

Last updated: 14 October 2026

1. Introduction

Custom Wear Direct (“we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, contact us, request a quotation or purchase our products and services.

We handle personal information in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, as amended.

2. Who We Are

Custom Wear Direct supplies personalised workwear, printed clothing, embroidered garments, branded uniforms and other customised apparel.

For the purposes of applicable data protection legislation, the organisation responsible for your personal information is:

Business name: [Insert your full legal business name]
Trading name: Custom Wear Direct
Business address: [Insert your business address]
Email: [Insert your business email address]
Website: [Insert your website address]

We act as the data controller for the personal information we collect and use, except where we act in another capacity as required by law.

3. What Information We Collect

Depending on how you interact with us, we may collect the following information:

  • Personal details: Your name, delivery address, billing address, email address and telephone number.

  • Order information: Products purchased, garment sizes, colours, quantities, personalisation requirements and order history.

  • Business information: Company name, business address and relevant contact details where you place an order or request a quotation on behalf of a business.

  • Artwork and branding: Logos, images, designs, names and other materials you provide for printing, embroidery or personalisation.

  • Payment information: Payment status, transaction references and relevant billing information. Card payments may be processed by third-party payment providers.

  • Communications: Information contained in emails, enquiries, quotation requests, feedback and customer service correspondence.

  • Website and technical information: Depending on your website settings, we may collect information such as IP address, browser type, device information, website activity and cookie preferences.

We only collect personal information that is relevant to our business activities and the purposes described in this policy.

4. How We Use Your Information

We may use your personal information to:

  • Process and fulfil orders for clothing and personalised products.

  • Prepare quotations and respond to enquiries.

  • Confirm orders, arrange deliveries and provide order updates.

  • Manage payments, refunds, returns and customer service requests.

  • Process customer-supplied artwork, logos and personalisation instructions.

  • Communicate with you about your purchases or our services.

  • Maintain business records and comply with legal and accounting obligations.

  • Protect our website, prevent fraud and address security concerns.

  • Improve our website, products and customer experience where appropriate.

  • Send marketing communications where we are legally permitted to do so.

We will not use your personal information for purposes that are incompatible with those explained in this policy without providing any additional information required by law.

5. Our Lawful Bases for Processing

We must have a lawful basis for collecting and using personal information. Depending on the circumstances, we rely on the following:

Contract: To process your orders, provide quotations you accept, arrange delivery and fulfil our obligations to you.

Legal obligation: To maintain records and comply with applicable tax, accounting, consumer protection and other legal requirements.

Legitimate interests: To respond to business enquiries, manage our business, maintain website security, prevent fraud and improve our services, where our interests do not override your rights and freedoms.

Consent: Where required, for example for certain marketing communications or non-essential cookies and similar technologies.

We consider the appropriate lawful basis for each activity and do not rely on consent where another lawful basis is more appropriate.

6. Marketing Communications

We may send you information about our products, services, offers or updates where permitted by law.

Where consent is required, we will ask for it before sending marketing communications. In certain circumstances, applicable electronic marketing rules may allow us to contact existing customers about similar products or services, subject to the relevant conditions and opt-out requirements.

You can unsubscribe from marketing emails at any time by using the unsubscribe link provided or contacting us directly.

We will continue to send essential communications relating to your orders, payments, deliveries or customer service where necessary.

7. Sharing Your Information

We do not sell your personal information to third parties.

We may share relevant information with trusted third parties where necessary to operate our business and fulfil your orders, including:

  • Payment providers: To process payments and refunds securely.

  • Delivery and courier companies: To deliver your purchases.

  • Clothing suppliers and production partners: To manufacture, print, embroider or personalise your products.

  • Website hosting and technology providers: To operate, maintain and secure our website.

  • Business administration providers: Such as accounting, IT support and professional advisers.

  • Public authorities and regulators: Where disclosure is required by law or is otherwise lawful.

We aim to share only the information reasonably necessary for the relevant purpose. Where third parties process information on our behalf, we take appropriate steps to ensure that suitable data protection arrangements are in place.

8. International Transfers

Some of our website, payment, communication or technology providers may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we will take the steps required by applicable data protection law to ensure that an appropriate level of protection is provided.

The safeguards used will depend on the circumstances and may include an applicable adequacy regulation or decision, approved contractual safeguards or another lawful transfer mechanism.

9. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including fulfilling orders, maintaining business records, resolving disputes and meeting legal obligations.

Retention periods vary depending on the type of information and the reason it is held.

For example, order and financial records may need to be retained for the periods required by applicable tax and accounting legislation. Enquiry correspondence, artwork files and marketing records may be kept for different periods depending on their purpose and continued relevance.

When information is no longer required, we will securely delete it or anonymise it where appropriate, subject to any legal obligations to retain it.

10. Cookies and Website Tracking

Our website may use cookies and similar technologies to support website functionality, remember preferences, understand website usage and, where enabled, measure marketing performance.

Cookies may include:

  • Essential cookies: Necessary for core website functions, security or services you request.

  • Preference cookies: Used to remember choices and settings.

  • Analytics cookies: Used to understand how visitors interact with our website.

  • Marketing cookies: Used to measure advertising effectiveness or provide relevant advertising, where enabled.

Where consent is legally required, we will obtain it before using non-essential cookies or similar technologies. You can manage your preferences through our cookie settings where available.

Disabling certain cookies may affect how some parts of the website function.

11. Keeping Your Information Secure

We take reasonable technical and organisational measures to protect personal information against unauthorised access, accidental loss, misuse, alteration or disclosure.

These measures may include access controls, secure systems and the use of appropriate third-party service providers.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

If a personal data breach occurs, we will take appropriate steps in accordance with our legal obligations.

12. Your Data Protection Rights

Depending on the circumstances and applicable law, you may have the right to:

  • Access: Request a copy of the personal information we hold about you.

  • Rectification: Ask us to correct inaccurate or incomplete information.

  • Erasure: Ask us to delete your information where the legal conditions for erasure are met.

  • Restriction: Ask us to restrict how we use your information in certain circumstances.

  • Objection: Object to certain types of processing, including direct marketing.

  • Data portability: Request certain information in a structured, commonly used and machine-readable format where the legal conditions apply.

  • Withdraw consent: Withdraw consent at any time where we rely on consent, without affecting the lawfulness of processing carried out before withdrawal.

These rights are subject to applicable legal conditions and exceptions.

To exercise your rights, contact us using the details provided in this policy. We may need to verify your identity before responding.

13. Children's Privacy

Our website and services are intended primarily for businesses and general customers purchasing clothing and workwear. We do not knowingly collect personal information directly from children for marketing purposes.

If you believe a child has provided personal information to us inappropriately, please contact us so we can review the situation and take appropriate action.

14. Third-Party Websites

Our website may contain links to other websites or services operated by third parties.

We are not responsible for the privacy practices, security or content of external websites. We recommend reading their privacy policies before providing them with personal information.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, service providers or legal requirements.

Any updates will be published on this page, together with a revised “Last updated” date.

We encourage you to review this policy periodically.

16. Contact Us and Complaints

If you have questions about this Privacy Policy, wish to exercise your data protection rights or have concerns about how your personal information is handled, please contact us:

Custom Wear Direct
Email: [Insert your business email address]
Address: [Insert your business address]
Website: [Insert your website address]

You also have the right to complain to the UK Information Commissioner's Office (ICO), the UK's data protection regulator.

Website: https://ico.org.uk/make-a-complaint/

We would appreciate the opportunity to address your concerns directly first, where appropriate, but this does not affect your right to contact the ICO.

Thank you for choosing Custom Wear Direct. We value your trust and are committed to handling your personal information responsibly.